The dwelling coverage mistake
The biggest mistake homeowners make with insurance is using market value for dwelling coverage. Market value includes land, location, school district, and demand — none of which affect what it costs to rebuild your house. Land doesn't burn.
The correct measure is reconstruction cost: square footage × local cost per sqft for materials and labor at current prices. This is typically 65-85% of market value.
Insuring for market value is wasted premium. Insuring for less than reconstruction cost leaves you exposed to a major loss.