Why NPV is the gold standard
As taught in the CFA Institute curriculum, NPV directly measures the dollar value an investment creates — not a percentage, not a payback time, but actual currency value added. It correctly handles any cash flow pattern, properly discounts future dollars to today's value, and gives an unambiguous accept/reject signal.
Other metrics like IRR, ROI, or payback period have important roles, but they all have edge cases where they mislead. NPV doesn't. It's the metric every MBA finance class teaches first and every CFO uses last.